GUEST was used to speed-up Innovation, Research and Industrial project.
Thinked for SMEs and small Innovation groups.
GUEST is used in Master, PhD and Professional courses to introduce Business Strategies and Business Development non-business professionals.
The GUEST methodology controls the process, from the original idea to its implementation, and provides a conceptual and practical tool to the various stakeholders, enabling them to communicate their vision, difficulties and opportunities within the same structure.
Every step of this methodology allows the actors to monitor their projects and, at the same time, grants the standardization of documents and tools that should be used to evaluate ideas, successes, actions and results.
Tools and documentation are simple to understand and easy to use. This facilitates the involvement of people with different backgrounds and/or limited business knowledge. Furthermore, GUEST tools and documents are implemented through a multi-channel system, not exclusively digitally. For this reason, the methodology can also be applied to organizations with different levels of information technology.
The standardization of tools and documents provided allows to build a basic understanding of the MACS which is being evaluated and to outline a record of previous actions, facilitating internal benchmark.
GUEST is designed for multi-disciplinary groups and for people without a specific background in Business Strategy and Business Development
GUEST includes and extends Lean Startup methodologies. Differently frm the Lean Startup, it starts from the idea and goes to the Business Plan
Every step of this methodology allows the actors to monitor their projects and, at the same time, grants the standardization of documents and tools that should be used to evaluate ideas, successes, actions and results.
Professor of Strategic Management and Operations Management in Politecnico di Torino, since 1998 he is consultant for National and International companies, including Accenture, DHL, Emerson Network Power, FCA, Iveco, Panalpina, Porche, Rhona, Telecom Italia, Tales Alenia Spazio, TNT. Moreover, he has been mentor of startups in different domains, including ICT, Robotics, Food, Agriculture and Automotive.
CEO and partner of BDS, he is the head of Business Development Division: commercial development in service, customer and competitive intelligence, customer relationship management, international development in HealthCare, Food&Beverage, Transport&Tourism, Large Scale Retail Industries.
Copyright © 2015 Guido Perboli. All Rights Reserved.
